Choice has always been considered a good thing and many marketing professionals believe the more choices offered to consumers, the more likely they are to buy. Yet too much choice paralyzes us, as proven in a seminal study that describes this paradox. The study concluded that consumers were 10 times more likely to buy jam which when given only six varieties to choose from than those offered 24 options. So how in today’s increasingly dynamic world, can we choose with confidence? How can we think and act creatively when options seem to be endlessly proliferating, as new tasks and opportunities vie for our attention?


In partnership with Asia Society, Friends of Asian University for Women welcomes the world-renowned choice expert who conducted this study, Dr. Sheena S. Iyengar, S.T. Lee Professor of Business at Columbia Business School, for an evening dialog. Dr. Iyengar will make a presentation exploring the psychology behind decision-making and innovation. Following the presentation, Lynne Anne Davis, President and Senior Partner at FleishmanHillard Asia Pacific, will moderate a dialogue with Dr. Iyengar on her remarkable life story, the choices she made and her views on education and women’s leadership.


DATE: Thursday, May 19, 2016
LOCATION: Asia Society Hong Kong Center, 9 Justice Drive, Admiralty, Hong Kong
SCHEDULE: Cocktail reception at 18:30 | Dialogue at 19:00 | Close at 20:00
PRICE: HK$300 for the general public | HK$200 for members of Asia Society or The Reserve


To register online, simply click here and check “Friends of Asian University for Women” to receive the discounted rate of HK$200.


Sheena-1-250x250Dr. Iyengar is the inaugural S.T. Lee Professor of Business in the Management Division of the Columbia Business School and a board member of the Asian University for Women Support Foundation in the US. Considered one of the world’s leading experts on choice, her core research focuses on the psychology of choice and decision-making, addressing how humans face challenges in a world where they are inundated with options. Her book, “The Art of Choosing,” received a Financial Times and Goldman Sachs Business Book of the Year 2010 award, and explores topics such as why choice is powerful and where its power comes from, the ways in which people make choices, and the relationship between how we choose and who we are. She has also turned her attention to tackling issues in the business world through the lenses of network analysis and diversity-inspired research. Dr. Iyengar received the Presidential Early Career Award in 2002.


Lynn-2-250x250Lynne is President and Senior Partner for global communications consultancy FleishmanHillard, overseeing its Asia Pacific operations across 10 countries. She is a founding board member and co-chair of the Hong Kong Support Foundation for the Asian University for Women, and serves on its Board of Trustees. She was recently listed in the inaugural Debrett’s Hong Kong 100 most influential people who have inspired change and innovation over the past year, shaping their environments to the collective benefit of society. Mrs. Davis was President of the PR Jury for the 2015 Cannes Lions International Festival of Creativity. She was honored at the Yale Club in New York City by the National Association of Female Executives as “2013 Global Women’s Champion” in its awards for women of courage and compassion who overcome obstacles to achieve success and give back by helping other women.


Founded in 2008, the Asian University for Women (AUW) is an independent, international university in Chittagong, Bangladesh seeking to educate a new generation of leaders in Asia. AUW admits students solely on the basis of merit, regardless of their family’s income level, and nearly all students are on full scholarship with many as the first in their family to attend university. AUW offers a one-year, pre-collegiate bridge program called the Access Academy, as well as a three-year undergraduate program based in the liberal arts and sciences. The University is committed to graduating generations of women leaders who will tackle their countries’ social, economic, and political issues while collaborating across cultural, ethnic, and religious lines. We have approximately 500 students enrolled from 15 countries in Asia and the Middle East.

For more information on AUW including academics, curriculum, and admissions, please go to the university’s website here.

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